Master Consumer Database

Our comprehensive omnichannel Master Consumer Database gives you access to 250 million individuals at over 149 million addresses allowing you to reach nearly every household in the country.  We maintain over three hundred demographic selection criteria on each record, allowing us to precisely target individuals most responsive to your offer. Reach these prospects via direct mail, phone, email, social or display.  Couple this data with our Machine Learning targeting algorithms to generate higher response rates, more profitable customers, and breakthrough results.

 

Selections include:

Age
Affluent Households
Bank Card
Bankcard Utilization Rate
Business Owner
Buying Activity Categories
Catalog Buyer Frequency
Channel Preference
Charitable Giving Score
Child High School Graduation
Children Age Ranges
College Graduate
Community Reinvestment Act
Country of Origin
Credit Card – New Issue
Cruise Vacations
Date of Birth
Discretionary Income
Domestic Travel
Domestic Travel – Business
Dwelling Type
Dwelling Unit Size
Education

Ethnic Code
Expectant Parent
Gender
Generations In Household
Hispanic Language Preference
Hobbies/Interests
Home Equity
Home Market Value
Home Purchase Date
Homeowner/Renter
Household Size
Income
Insurance Renewal Month
International Travel
International Travel – Business
Investments – Active
Language Preference Code
Length of Residence
Mail Order Buyer
Mail Order Donor
Mail Order Prescription
Mail Responders
Marital Status

Media Channel Usage
Net Worth
New Car Buyer
New Home Buyer
New Mortgage Loan
New Movers
New Parents
Newlyweds
Nielsen IPA
Nielsen P$ycle
Number of Children
Number of Vehicles
Occupation
Online Orders
Online Orders Frequency
Open Auto Loans
PC Operating System
PC Owner
Personicx
Political Party
Pool Owner
Population Density
Presence of Children
Property Lender Amount

Property Lender Type
Property Loan-To-Value
Property Purchase Amount
Property Type
Property Year Built
Race Code
Range of New Credit
Real Estate Investor
Recent Divorced
Religious Affiliation
Retail – In Store Only Buyer
Retail Activity
Revolving Bank Card
Single Parent
Small Office-Home Office
Software Buyer
Teen Driver
Truck/Motorcycle/RV Owner
Vacation Property Owner
Vehicle – Intend to Purchase
Vehicle Year Make Model
Veterans

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