INTEGRATED MARKETING INTELLIGENCE & ACTIVATION

From raw compilation and identity matching to omnichannel deployment, Alesco Data delivers the accuracy and coverage modern marketers need. Deploy deterministic consumer and B2B data through direct licensing, API appends, or fully managed execution.

Audience Development

Build deterministic, precision-targeted prospect universes built around your growth goals.

 

What it Solves: Disconnected prospecting and low match rates across isolated channels.

 

Core Capabilities: 

  • B2B and B2C data compilation spanning 250M+ consumers and 50M+ verified business professionals.
  • Strategic filtering across firmographics, technographics, verified income, home equity, presence of children, and high-intent buying signals
  • Omnichannel-ready deployment for postal, digital, email, and social delivery

Mailing Lists

Direct marketing data backed by continuous hygiene and validation.

 

 

What it Solves: Undeliverable mail, wasted postage, and low response rates from outdated list brokerage files.

 

Core Capabilities: 

  • Real-time CASS-certified, NCOALink, and DSF2 postal standardization with deceased suppression.
  • Ultra-targeted consumer lifestyle, credit-indicator, and life-event triggers (New Movers, Pre-Movers, New Parents, etc)
  • Specialty B2B databases: K-12/Higher Education, Healthcare/Dental, Licensed Aviation, and executive title selections
  • Instant access via Alesco’s 24/7 Self-Service Count and Order System for resellers, printers, and agencies.

Data Licensing

Secure, high-volume database assets for native integration into enterprise platforms and reseller workflows.

 

What it Solves: Fragmented, third-party data subscriptions that don’t allow CRM integration or platform hosting.

 

Core Capabilities:

  • Enterprise database licensing for internal CRM, CDP, analytic warehouse (Snowflake), or OEM platform distribution
  • Flexible delivery structure: annual bulk licensing, continuous updates, or real-time query access.
  • Full compliance and governance controls aligned with CCPA/CPRA, CAN-SPAM, and industry-specific privacy mandates

Appends & Reverse Appends

Transform partial inbound records into fully qualified, multi-attribute customer profiles.

 

What it Solves: Incomplete lead form submissions, missing contact channels, and outdated CRM records.

 

Core Capabilities: 

  • Email Appending & Validation: Match physical addresses and business names to deliverable personal or corporate email addresses with automated SMTP verification.
  • Phone and Mobile Appends: Add scrubbed, TCPA-compliant landline, VoIP, and mobile phone numbers
  • Reverse Appends: Input a bare email address, phone number, or IP to uncover full postal addresses, individual demographics, and company firmographics
  • Delivery Formats: Automated real-time API feeds or high-speed SFTP batch processing.

 

Website ID

Identify anonymous website visitors in real-time and turn web traffic into actionable lead data.

 

What it Solves: Up to 97% of site visitors leaving without filling out a form or contacting sales. 

 

Core Capabilities:

  • Deterministic identity resolution matching pixel hits to real consumer and B2B decision-maker profiles
  • Capture verified names, postal addresses, corporate domains, LinkedIn profiles, and verified emails for in-market visitors
  • Direct integration into your CRM to trigger retargeting, direct mail postcards, or sales outreach

Lookalike Audiences

Replicate your most profitable accounts and customers across national compiled databases.

 

What it Solves: Guesswork in audience sizing and diminishing returns from standard lookalike audiences.

 

Core Capabilities:

  • Index your top-performing customers against our consumer and business databases
  • Identify multi-variable correlation points across demographics, spending behaviors, credit markers, and job titles.
  • Generate ranked, tiered prospect segments for prioritized budget allocation

Segmentation & Insights

Uncover hidden revenue opportunities using your own first-party data.

 

 

What it Solves: One-size fits all messaging and flat retention rates caused by unsegmented databases.

 

Core Capabilities:

  • Detailed demographic and firmographic profiling of your current customer base to define true core personas
  • Recency, frequency, and monetary scoring combined with external wealth and buying-power indicators

Omnichannel Activation

Bridge the gap between data intelligence and direct digital/offline execution.

 

 

What it Solves: Audience drop-off and low match rates when onboarding first-party or licensed data to ad networks.

 

Core Capabilities:

  • DSP+ Programmatic Platform: Direct-matched delivery into CTV/OTT, native, programmatic display, and streaming audio without reliance on third-party cookies.
  • Acquisition ESP: Turnkey prospecting emails configured to reach B2B/B2C audiences while safeguarding your primary domain reputation.
  • Integrate Print and Digital: Synchronize direct mail drops with programmatic digital display and retargeting ads to maximize conversion frequency

 

Managed Services

Customized data strategy, campaign development, and optimization executed for your team.

 

What it Solves: Internal bandwidth constraints, platform learning curves, and execution delays.

 

Core Capabilities: 

  • End-to-end execution across audience selection, list scrubbing, digital deployment, email prospecting, and post-campaign analysis
  • Dedicated support team who manage multi-touch campaigns from discussion to reporting.
  • White-label fulfillment programs for marketing agencies, printers, and commercial data resellers.

Ready to Get Started?

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