Alesco Data and Data Quality

Alesco Data is a leading provider of high-accuracy audience data, multi-channel marketing solutions, and identity resolution. We empower direct marketers, agencies, resellers, and enterprise brands with comprehensive consumer and business intelligence. Our core offerings include:

  • Targeted consumer and B2B postal data and email data
  • Identity resolution and cross-device matching
  • Digital activation, programmatic audiences, and CTV/DSP onboarding
  • Predictive analytics, lookalike modeling, and customer segmentation
  • Data licensing and custom data integrations

Our data is compiled and verified through thousands of trusted public and proprietary sources, including deed records, county recorder filings, census data, telecom directories, utility connections, survey responses, and commercial credit files. Data is regularly cross-referenced, deduplicated, and hygiene-tested to ensure maximum coverage and deliverability.

We update our core databases continuously:

  • Consumer Files: Processed monthly against the USPS National Change of Address (NCOA), CASS certified, and matched with daily/weekly new mover feeds
  • Business Files: Routinely verified with secretary of state filings, corporate registry updates, telephone verification, and domain intelligence.
  • Email Records: Real-time hygiene routines to scrub spam traps, inactive domains, bot clicks, and known complainers.

Mailing Lists and Audience Targeting

You can build highly-targeted prospect files across multiple categories:

  • Consumer: Filter by demographics (age, income, net worth, homeownership), life events (new parents, newlyweds, newly engaged), lifestyle/interests (boating, donors, book buyers), and geographic criteria (state, MSA, zip code, radius).
  • Business: Target by SIC/NAICS codes, company revenue, employee headcounts, job titles, C-level decision makers, and industry verticals.
  • Specialty & Intent: Pre-movers and new movers, automotive owners (make, model, year), educators (K-12 and higher ed), licensed healthcare professionals, and voters.

One-time use: Ideal for a single direct mail or email campaign. The list is rented specifically for that deployment.

Multi-Use/Unlimited (Licensing): Allows you or your organization to retain and market to the records multiple times over a contracted period (usually 12 months) or incorporate records directly into internal CRM and other systems.

Alesco Data strictly adheres to federal and state consumer privacy regulations:

  • All telemarketing files are scrubbed against the FTC National Do Not Call (DNC) Registry and state-level suppression files
  • Direct mail files meet USPS delivery standards
  • Digital and email solutions follow CAN-SPAM requirements, state privacy standards (such as CCPA/CPRA), and applicable opt-out protocols.

Identity Resolution, Digital Activation and Appending

Identity resolution bridges offline customer records with online digital identifiers. Alesco’s Identity Graph links names, physical addresses, and landlines to email addresses, mobile advertising IDs (MAIDs), IP addresses, and hashed emails (HEMs). This enables marketers to recognize prospects across multiple screens and execute cohesive omnichannel campaigns.

Yes. Through our data hygiene and enhancement services, we can ingest your first-party customer file and append missing attributes, including:

  • Contact Data: Email addresses, phone numbers, and current postal addresses.
  • Demographic & Firmographic Profiles: Age, household income, presence of children, home value, business revenue, and employee size.
  • Reverse Appends: Providing names and postal addresses from a list of email addresses or phone numbers.

Alesco audiences can be pushed directly to major Demand-Side platforms (DSPs), Connected TV (CTV) networks, and social platforms (Meta, LinkedIn, Google). We onboard segments via matched hashed emails and device IDs, eliminating cookie reliance and maximizing match rates.

Orders, Delivery and Reseller Program

File Formats: Standard deliverables are delivered in CSV, Excel, or pipe/comma-delimited text files via secure FTP or encrypted download.

Turnaround Time: Most standard list orders and count requests are fulfilled within 2 to 24 hours. Complex data appends, predictive models, and custom database extractions are delivered according to the agreed project scope.

Yes. Our Reseller Partner Program is designed for marketing agencies, list brokers, direct mail printers, and CRM/software platforms. Partners receive:

  • Dedicated account management and wholesale pricing
  • White-label list counts and fulfillment capabilities
  • 24/7 access to our online count and ordering portal (AlescoLeads)
  • Joint go-to market support and audience consulting

Most mailing lists are delivered within 24–48 hours, depending on customization requirements and verification processes.

PATH TO SUCCESS

Let's Work together.

Whether you’re running direct mail campaigns, email marketing, or multi-channel outreach, we help ensure that your message reaches the right people at the right time. With precision targeting, you can reduce wasted marketing spend, improve response rates, and drive higher ROI, making every campaign more effective.