Request Quote

UNLOCK DATABASE VALUE

Your records show what your customers purchase, but internal CRM data rarely reveals who these buyers are outside of your immediate systems. By indexing your customer base against our verified consumer and business datasets, we enrich your records with hundreds of offline and digital variables. The result is a complete, multi-dimensional view of your customer base that informs product development, media allocation, and channel strategy.

CORE CAPABILITIES

Demographic & Firmographic Segmentation

Demographic & Firmographic Segmentation

Pinpoint the households, businesses, or individuals most likely to respond; using demographic, firmographic, behavioral, and privacy-compliant data attributes tailored to your goals.
Behavioral-and-Transactional-Segmentation

Behavioral & Transactional Segmentation

Segment based on purchase history, engagement patterns, and response behavior, not just who they are or how they act.
New-Parents

Life Stage & In-Market Modeling

Identify people entering key decision windows, such as new movers, new parents or businesses in growth mode, helping your campaigns reach the moment it matters most.
Lookalike-Modeling

Lookalike Modeling

Analyze your best existing customers to build statistically similar segments for acquisition targeting.
Identity-Resolution

Identity Resolution

Unify fragmented customer records across devices, channels, and systems into a single, connected view of each person or business. This creates a foundation that makes every other segment more accurate.
Cross-Channel-Analysis

Cross-Channel Analysis

Understand how a segment performs across mail, email, and digital and adjust targeting based on real results, not assumptions.

FROM ANALYTICS TO EXECUTION

Customer analysis is only valuable if it drives action. Because Alesco is now a Stirista company, your segmentation outputs connect directly to end-to-end execution. Deploy your newly defined customer segments into automated email nurture streams, targeted direct mail drops, or coordinated programmatic display and Connected TV (CTV) campaigns without third-party data loss or manual onboarding delays.

HOW IT WORKS: THE SEGMENTATION WORKFLOW

1. Analyze

We start with your current customer data or campaign goals to understand who you’re trying to reach.

2. Segment

We apply demographic, behavioral, and firmographic modeling to break your audience into actionable groups.

3. Resolve

Identity resolution connects fragmented records into one accurate view per customer or prospect.

4. Activate

Segments deploy across direct mail, email, and digital channels, with performance data feeding back into future segmentation.

ALESCO’S PREMIER DATA

Speciality

Specialty

Because-Data-Matters-53

Email

Because-Data-Matters-54

CPG

intent

Intent

life-event-data

Life Events

b2b

B2B

Ready to Get Started?

Complete the form below to talk to our data experts today.