Eliminate the gap between your offline database and digital ad networks. Alesco’s digital activation solution takes direct mail files, CRM lists, and verified prospect databases into persistent digital identifiers. Deploy precision campaigns across programmatic display, paid social, mobile apps, and Connected TV with industry-leading match rates.

DETERMINISTIC DATA ONBOARDING

High-Fidelity Match Rates Powered by Deterministic Identity Graphs

Standard cookie-based onboarding suffers from signal decay and low match rates. Alesco anchors digital activation to a persistent, multi-sourced identity graph.

 

We deterministically link offline postal records and verified contact points to digital touchpoints, including privacy-safe hashed emails (HEMs), Mobile Advertising IDs (MAIDs), Connected TV device graphs, and IP clusters. The result is maximum addressable scale and zero wasted ad spend across your campaigns.

CORE ACTIVATION ADVANTAGES

Audience Segmentation

Reach People on Every Screen

Connect physical mailing addresses to personal devices to your message finds the right person across their phone, laptop, tablet, and smart TV.

Personalization

Coordinate Mail and Digital Campaigns

Time your outreach perfectly across multiple channels. Follow up on a direct mail piece with matching social ads, web banners, and streaming TV commercials.

Improved ROI

Keep Customer Information Secure

Protect your audience data from start to finish. Every list is converted into secure, privacy-safe codes before running campaigns, keeping your brand fully compliant with state and federal regulations.

Ad Creative Enhancement

Rely on Data Built to Last

Stop worrying about fading tracking cookies. Our audiences are grounded in verified real-world records, ensuring your targeting remains accurate and dependable over the long term.

Digital advertising utilizing third-party data has become essential for businesses looking to maximize their online presence and drive meaningful engagement. By understanding the value of third-party data and integrating it effectively, your advertising campaigns can achieve higher levels of precision, personalization, and success in today’s competitive digital landscape.

UNIFIED CHANNELS FOR DIGITAL ACTIVATION

1. Connected TV (CTV) & OTT Streaming

Deliver targeted, non-skippable living-room video ads directly to the households on your direct mail or customer list.

2. Programmatic Display & Video

Activate target segments across premium open-web publishers via major demand-side platforms.

3. Paid Social Syncing

Onboard custom B2B decision-maker or consumer prospect files directly into Meta, LinkedIn, and YouTube for native in-feed targeting.

4. Account-Based Marketing (ABM) Execution

Match corporate domains and executive titles to business IP clusters and professional devices for targeted B2B conquesting.

SEAMLESS SYNDICATION ACROSS PREMIER PLATFORMS

Deploy Direct to Your Preferred DSP or Media Platform

LiveRamp-logo

Distribute custom segments across the broader ad tech ecosystem through seamless RampID identity linkage. Learn more at LiveRamp.com.

Perpetua logo

Target in-market shoppers and enhance return on ad spend across Amazon-owned inventory and connected devices. Learn more at perpetua.io.

The Trade Desk logo

Push deterministic audiences directly to your advertiser seat for high-impact, open-web display, audio, and video campaigns. Learn more at TheTradeDesk.com.

StackAdapt logo

Activate intent-driven, native, and contextual advertising campaigns powered by clean, verified data. Learn more at stackadapt.com.

Frequently Asked Questions (FAQ)

Once your offline customer file is mapped to digital identifiers, you can push that unified audience segment across major programmatic display networks, Connected TV (CTV) environments, native social platforms, and premium video networks.
We take privacy compliance seriously. Before any first-party list is deployed into the digital ecosystem, all sensitive personal identifiers are fully hashed (anonymized into secure cryptographic strings) to protect consumer identity while maintaining absolute precision targeting capabilities.

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