Over 35 million Americans move each year.  As numerous studies have shown, as people move their spending on items from furniture to financial products increases dramatically.  New Mover households typically spend $9,000 or more on goods and services due to their move.

Research also shows that the timeframe to influence these purchases is two months before and two months after the move.  Our omnichannel Pre-Mover and New Mover data will help you reach these consumers across the full 4-month decision making cycle, allowing you to capitalize on their changes in buying habits and brand preferences. 

We carry full demographics on many of our Mover records, enabling us to couple this data with our Machine Learning targeting algorithms to generate higher response rates and more sales from this highly coveted segment of consumers. 


Updated weekly and sourced from “For Sale” and “For Sale by Owner” listings, reach these homeowners the moment their home is placed on the market.

Premovers Under Contract

Our Pre-mover Under Contract dataset targets homeowners who have a pending contract and are under escrow.  Most home sales are closed within 30-45 days of going under contract.

New Movers

Our New Mover data targets prospects once they are in their new home.  We update the file on a daily basis to ensure you’re getting the most current information available.  

Digital New Mover Triggers

Our trigger-based Digital New Mover program reaches consumers with online display and video ads within 24-hours of either selling their home or just having moved into a new home. 


Selections include:

Asking Price
Auction Flag
Bank Owned
Dwelling type
Foreclosure Flag
Home Value
Marital Status
Move Date
Move Distance
New Construction
Presence of Children
Price Reduction
Publication Date
Short-Sale Flag
Square footage
Year built

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