AUTOMOTIVE DATA

Our premier automotive data gives you the power you need to fuel optimized marketing campaigns

DRIVE BETTER RESULTS FROM YOUR CAMPAIGNS WITH THE INDUSTRY’S MOST
COMPREHENSIVE AUTO DATABASE

Reach nearly 200 million auto owners nationwide with our premiere Automotive Database.  Every record contains a VIN from which detailed vehicle-related information is derived including year, make and model.  In order to increase targeting efficiency and maximize media reach, we add a full range of demographic elements, premium selects and contact points including direct mail, phone, email, social and display.

All records are multi-source verified to ensure accuracy.  Reach known vehicle owners by make, model, year, mileage and more. Our multi-sourced proprietary database is 100% marketing compliant and contains vehicle ownership records that are as recent as this year. The database is fully updated every month and built from tens of millions of privately sourced vehicle transaction sources including sales and service data, auto warranty data and aftermarket repair facilities.

Additional targeting options include in-market consumers who are actively shopping for a vehicle, Auto Lease Expiration data to reach consumers with an upcoming lease expiration, and Kelly Blue Book/Black Book enhancements for vehicle price insights.

Vehicle Selects:

Make
Model
Year
VIN
First Seen Date
Last Seen Date
Vehicle Class Code
Vehicle Fuel Code
Vehicle Style Code
Mileage
Kelly Blue Book Data
Black Book Data

Consumer Selects:

Name
Address
Phone
Email
Risk Score
Number of Vehicles per Household
New to File
Validation Date
Household Income
Ethnicity

In-Market Consumers

Reach consumers who have the highest likelihood to purchase a vehicle in the next 1-3 months with our Automotive In-Market Model.  Our entire Auto Database has been statistically modeled and scored according to their readiness to purchase a vehicle, allowing you to target prospects who are 10-15 times more likely to buy a vehicle within the next 3 months.

Auto Signals In-Market

The newest way to target automotive prospects, our Signals product allows you to reach consumers in the final stages of the vehicle decision-making process.  This service works by targeting consumers who are visiting competing dealerships in real-time.  Utilizing geo-fencing technology, we match mobile devices to our Auto-Owners Database complete with contact information, full demographics and vehicle-specific information including VIN.

Auto Lease Expiration Data

With roughly 1/3 of American households now leasing at least one vehicle in their garage, lease volume has nearly doubled in the last five years.  Our Auto Lease Expiration Data will enable you to reach this lucrative and growing segment of the market.

Our database contains nearly 3 million consumers with an automotive lease expiring within the next year.  Prospects can be targeted by lease expiration date along with full demographics and vehicle-specific information including VIN.

STEER YOUR CAMPAIGNS TOWARD BETTER CUSTOMER ENGAGEMENT

Our real-time applications make it easy to append automobile information to your customer database, locate current or former owners of vehicles, or retrieve lists of vehicle owners. This data can help you create better customer engagement through various promotions and programs.

After-Market Promotions

Dealers, automobile manufacturers and specialty stores target consumers based on auto make/model/year and owner age/income information. Alesco’s integrated database of consumer, vehicle, email and phone information provides a comprehensive database to generate marketing lists.

Service Center Programs

Dealer repair centers , specialty service centers and independent service centers can market to new customers based upon make, model, year, and address criteria.

Dealer Trade-In Programs

Many dealers seek specific vehicles based on trade-in values and demand. Our automotive database allows dealers to target make/model/year that are currently owned within a certain radius of their dealership and base an offer on this information. With access to KBB and Black Book data, we can refine marketing programs.

Extended Vehicle Warranty Programs

Consumers are holding onto vehicles longer and may need additional insurance against future service repairs. Alesco makes it easy to find vehicle, mileage and address information.

ALESCO’S PREMIER DATA

Specialty

Intent

Email

Life Events

CPG

B2B

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