Transform the way your business operates and makes decisions
At Alesco Data, we are taking advanced analytics and model building to new heights for our clients. Whether you’re looking to boost response rates, decrease cost-to-acquire, increase ROI/LTV, reduce churn, or all the above, our analytics solutions help drive continuous program improvement and cover the full range of descriptive and predictive analytics.
Gain insights into customer behavior, preferences, and trends.
We gather data from various sources such as transactions, interactions, surveys, and social media.
Using statistical and analytical techniques we extract valuable insights from collected data
We group customers into segments based on shared characteristics like demographics, behavior, or purchase history.
PROFILES AND MODELING
Gain a competitive edge, enhance decision-making, and understand your target audiences more deeply.
UNDERSTANDING DATA PROFILES
Gain a better understanding of individuals and businesses. These insights offer demographic, psychographic, and behavioral data, allowing organizations to create a comprehensive view of their customers or prospects.
Acquiring third-party data profiles saves time compared to collecting this information firsthand. Our data profile solutions create efficiencies that are particularly beneficial for marketing and sales teams looking to quickly identify and engage with potential customers.
With detailed profiles, businesses can refine their targeting strategies. They can tailor marketing campaigns, product recommendations, and messaging to specific audience segments, improving conversion rates and ROI.
LEVERAGING DATA MODELING
Our data modeling solutions allows organizations to predict future outcomes based on historical data. Whether it’s predicting customer behaviors, sales trends, or risk assessment, modeling enhances decision-making by providing foresight.
Modeling can optimize various businesses processes, from direct marketing campaign budgets, to inventory control and distribution. This results in cost savings and improved efficiency.
Improve performance across direct marketing channels with our robust models
Machine Learning for Direct Mail Marketing
What is it and how does it work?
If you are struggling with disappointing results from your direct mail programs, machine learning could be your ideal solution. Learn how this type of artificial intelligence is transforming our client’s marketing programs.