At Alesco Data, we are taking advanced analytics and model building to new heights for our clients. Whether you’re looking to boost response rates, decrease cost-to-acquire, increase ROI/LTV, reduce churn, or all the above, our analytics solutions help drive continuous program improvement and cover the full range of descriptive and predictive analytics.
CUSTOMER ANALYTICS
Gain insights into customer behavior, preferences, and trends.
Data Collection
We gather data from various sources such as transactions, interactions, surveys, and social media.
Personalization
With personalization, we tailor marketing messages, products, and services to individual customer preferences to enhance the customer experience.
Data Analysis
Using statistical and analytical techniques we extract valuable insights from collected data
Churn Prediction
With churn prediction, we can efficiently identify customers at risk of leaving, helping you implement retention strategies.
Segmentation
We group customers into segments based on shared characteristics like demographics, behavior, or purchase history.
Cross-Selling and Upselling
We can recommend additional products or services to existing customers based on their buying patterns.
Predictive Modeling
Once all data is gathered, we build models to forecast customer behavior, such as predicting future purchases or churn.
Customer Lifetime Value (CLV) Analysis
We can help you calculate the long-term value of a customer to guide your marketing and retention efforts.
PROFILES AND MODELING
Gain a competitive edge, enhance decision-making, and understand your target audiences more deeply.
UNDERSTANDING DATA PROFILES
Rich Insights
Gain a better understanding of individuals and businesses. These insights offer demographic, psychographic, and behavioral data, allowing organizations to create a comprehensive view of their customers or prospects.
Time Efficiency
Acquiring third-party data profiles saves time compared to collecting this information firsthand. Our data profile solutions create efficiencies that are particularly beneficial for marketing and sales teams looking to quickly identify and engage with potential customers.
Enhanced Targeting
With detailed profiles, businesses can refine their targeting strategies. They can tailor marketing campaigns, product recommendations, and messaging to specific audience segments, improving conversion rates and ROI.
LEVERAGING DATA MODELING
Predictive Insights
Our data modeling solutions allows organizations to predict future outcomes based on historical data. Whether it’s predicting customer behaviors, sales trends, or risk assessment, modeling enhances decision-making by providing foresight.
Optimized Operations
Modeling can optimize various businesses processes, from direct marketing campaign budgets, to inventory control and distribution. This results in cost savings and improved efficiency.
Personalization
Our data models can be used to create personalized experiences for customers. Recommendations, content, and product suggestions can be tailored to individual preferences.
MACHINE LEARNING
Improve performance across direct marketing channels with our robust models
Machine Learning Analytics
The most advanced method for optimizing your acquisition, upsell/cross sell and retention marketing campaigns. We build better models. It’s that simple.
Machine Learning Platform
Read about our platform that is the muscle behind the magic.
Customer Insights & Analysis
Understand your customers better, create greater engagement and produce more effective campaigns via our Insight and Segmentation services.
Machine Learning for Direct Mail Marketing
What is it and how does it work?
If you are struggling with disappointing results from your direct mail programs, machine learning could be your ideal solution. Learn how this type of artificial intelligence is transforming our client’s marketing programs.
Download Your Free Copy!
Ready to Get Started?
Complete the form below to schedule your personalized consultation with one of our experts.
By submitting this form, you agree to Alesco Data's privacy policy