EMAIL MARKETING

Solutions that specialize in data acquisition, append and reverse append, email validation and deployment

Having accurate and targeted data is crucial for running successful email campaigns. Our email marketing solutions help you retain accurate records while making more meaningful connections with your customers and target market.

Email Validation and Deployment

Email Validation

Our email validation solution verifies the authenticity and deliverability of your customer email addresses. It ensures that the email addresses in your contact list are accurate, active, and capable of receiving emails. The goal of email validation is to eliminate invalid or risky email addresses, which may result in bounces, spam complaints, and a negative impact on your email deliverability and sender reputation.

Benefits of Email Validation

Improved Deliverability

By removing invalid and inactive email addresses, email validation ensures your messages reach your target audience.

Reduced Bounces

Validated email addresses result in fewer bounced emails, reducing the risk of being flagged as a spam sender.

Enhanced Sender Reputation

Maintaining a clean email list through validation contributes to a positive sender reputation, leading to better inbox placement and open rates.

Email Deployment

Email deployment is the process of sending out email marketing campaigns to a targeted audience. We can do this for your business, or on behalf of your clients. After validating the email addresses and ensuring the accuracy of the contact list, we can stage and launch your email campaign.

Benefits of Email Deployment

Effective Communication

Our email deployment solutions allow businesses to communicate with their audience directly, delivering targeted messages and promotions to their inbox.

Automated Campaigns

With our email deployment tools, we can set up automated campaigns on behalf of you or your clients, triggered by specific actions or events, streamlining the communication process.

Detailed Reporting

With our email deployment platform, you’ll gain access to post-campaign reporting, enabling you to track campaign performance and make data-driven decisions for future improvements.

Expand Your Customer Database with Data Acquisition

Data acquisition for email involves obtaining email addresses and related information from our premier data assets. This empowers businesses to expand their email contact lists with new, relevant leads who have shown interest in certain products, services or industries.

The Process:

Finding the Right Audience

We will help you define your target audience and the specific demographics, interests, or behaviors you are looking to reach. We select the right lists or segments from our premier databases that align with your target audience criteria. This data contains email addresses and any additional data that can help you personalize your marketing campaigns.

Segmentation and Expansion

We will segment and categorize your specific data set based on various factors, such as demographics (age, gender, location), interests, purchasing behaviors and more. This also allows you to connect with individuals who may not have interacted directly with your brand but share characteristics or interests similar to your target audience.

Ensuring Quality and Accuracy

We always ensure our data’s quality and authenticity. All of our email addresses are up-to-date, accurate, and relevant to your intended audience. Our database is consistently updated, removing outdated or incorrect email addresses. This enhances your deliverability rates and prevents your emails from being marked as spam.

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Enhance Your Contact Database with Email Appends

Email appends and reverse email appends are two powerful strategies that can help enhance your contact database and improve the effectiveness of your marketing efforts. The process adds missing or incomplete email addresses to your existing customer database. It matches your current customer records – names, postal addresses, phone numbers – with our premier email database to obtain the associated email addresses for those customers.

Improved Communication

With accurate emails, you can reach your customers more effectively, reducing the likelihood of communication gaps.

Increased Reach

By adding missing emails, you can expand your reach and the potential for conversions.

Enhanced Personalization

Email appends allow you to segment and target your audience more precisely, leading to personalized marketing campaigns.

More Cost-Effective

Email appends can be more cost-effective than traditional acquisition methods since you are leveraging and enhancing your existing customer data.

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Reverse Email Appends

Reverse email appends involve finding additional information about your customers based on their email addresses. This process allows you to enrich your customer database with valuable details, such as names, postal addresses, phone numbers, and social profiles, among other data points.

How it Works:

We start with a list of email addresses that you provide from your internal database. Then we use our premier data sources to match the email addresses with associated information available. Once this is complete, we return the matched data, appending it to your original email records where relevant.

Boost Customer Insights

Reverse email appends provide valuable data that enables you to understand your customers better and tailor your marketing strategies accordingly.

Multi-Channel Marketing

The additional contact information obtained through reverse email appends enables you to reach customers through various channels.

B2B Email Appends

B2B email appends is a data enrichment process that involves adding missing or updating business email addresses to an existing B2B customer database. Our solution is particularly useful when you have a list of business contacts but lack their associated email addresses or have outdated email information.