Catch in-market buyers during the critical 48-to-72 hour decision window. Alesco’s Automotive Signals platform uses location intelligence to identify consumers visiting competing dealerships and instantly turns that behavioral signal into an actionable direct marketing lead.
This service works by targeting consumers who are visiting competing dealerships in real-time. Utilizing geo-fencing technology, we match mobile devices to our Auto-Owners Database, complete with contact information, full demographics, and vehicle-specific information, including VIN. Traditionally used by retailers for mobile marketing, which has the lowest average conversion rates across all media at 1.1%, we’ve added the element of direct mail marketing and are achieving a game-changing 12% conversion rate.
PRECISION INTELLIGENCE MEETS DIRECT MAIL VELOCITY
While standard mobile marketing only targets an anonymous device, Automotive Signals resolves that digital footprint back to a real-world individual. By matching real-time geofencing data with our master Auto Owners database, we provide dealers with daily, verified leads complete with names, physical mailing addresses, and specific vehicle profiles. This enables you to hit their mailboxes with a targeted acquisition offer before they make their final purchasing decision.
DEALER VISIT CONQUEST
Target prospects actively walking competitor lots within your specific geographic radius.
DEALER VISIT LOYALTY
Track when your own existing customers visit a same-brand dealership, signaling it’s time for a proactive retention offer.
DEALER VISIT SERVICE
Identify consumers using competing service centers or independent mechanics to capture high-margin repair and maintenance business.
INSURANCE SIGNAL
Pinpoint dealership visitors who are actively searching for new vehicles, indicating an immediate opportunity for auto insurance policy updates.
Frequently Asked Questions (FAQ)
How quickly are Automotive Signals leads delivered to dealers?
What data is included with each Automotive Signals lead?
Every lead includes a fully verified name and postal address. Where available, the data can be further enhanced with the specific dealer brand they visited, current vehicle information (including VIN), and a comprehensive selection of demographic criteria.
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