Alesco Data offers the most responsive data files for reaching consumers online, in their inbox, on mobile devices/tablets, on social media, and in their mailboxes. Our CPG database provides the deep household intelligence and purchase propensity signals needed to drive trial, build loyalty, and conquest market share in a highly competitive retail environment.
FEATURES AND BENEFITS
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Reach Competitive Brands
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Reach Loyal Consumers
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Launch New Products
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Maximize ROI
Transactional CPG Buyers
We provide the most accurate data available for companies that sell consumer packaged goods. You can target US consumers by the actual purchases they make at the store with their debit or credit cards.
Selections include:
- SKU
- Product Name
- Competitive Brands
- and more!
Brand Loyalty Members
Consumer-based survey respondents were asked about the brands to which they have the most loyalty. The Alesco Self-Response Consumer Goods file has the most responsive data from consumers who respond to Direct to Consumer (DTC) offers, from sodas to shoes, cereals to watches.
DIRECT-TO-CONSUMER INTELLIGENCE FOR CPG BRANDS
In an era of shifting retail habits, CPG brands must connect directly with their high-value shoppers. We provide more than just a mailing list; we provide verified household profiles. By overlaying 300+ demographic and lifestyle attributes — such as presence of children, dietary preferences, and household income — we help you identify the consumers most likely to respond to your specific product category, whether they are shopping in-store or online.
AVAILABLE DATA CARDS
Facial Cream Cleansers
Reach over 11 million consumers who use their credit or debit cards to purchase face cleansers at grocery and retail stores.
Acne Products
Reach over 2.8 million consumers using debit or credit cards to purchase products like creams and medicated facial pads from grocery and convenience stores.
Hair and Styling Products
Reach over 26 million consumers using debit or credit cards to purchase products like shampoo and hair color from grocery and convenience stores.
Baby Diapers and Wipes
Reach over 9 million consumers using debit or credit cards to purchase products like disposable diapers and training pants from grocery and convenience stores.
Shaving and Hair Removal Products
Reach over 14 million consumers using debit or credit cards to purchase products like razor blades and facial hair creams from grocery and convenience stores.
Major Brand Beers
Reach over 7 million consumers using debit or credit cards to purchase products like domestic beer and imported ales from grocery and convenience stores.
Dental Care Products
Reach over 29 million consumers using debit or credit cards to purchase products like toothpaste and mouthwash from grocery and convenience stores.
OTC Medications
Reach over 23 million consumers using debit or credit cards to purchase products like vitamins and pain relievers from grocery and convenience stores.
Pet Food Products
Reach over 10.2 million consumers using debit or credit cards to purchase products like canned dog food and packaged cat treats from grocery and convenience stores.
Breakfast Cereal
Reach over 25 million consumers using debit or credit cards to purchase rice, whole grain, corn, oat, bran and wheat cereals from grocery and convenience stores.
Ice Cream
Reach over 25 million consumers using debit or credit cards to purchase products like chocolate ice cream and orange sherbet from grocery and convenience stores.
Major Brand Coffee
Reach over 17 million consumers using debit or credit cards to purchase products like ground or whole bean coffee and single-serving K-Cups from grocery and convenience stores.
Nutritional Supplements
Reach over 5 million consumers using debit or credit cards to purchase products like energy bars and nutritional shakes from grocery and convenience stores.
Smoking Cessation Products
Reach over 680k consumers using debit or credit cards to purchase products like nicotine patches and gum from grocery and convenience stores.
Frequently Asked Questions (FAQ)
How does Alesco's CPG data support omnichannel marketing?
Our CPG data is built for integration. You can use our high-fidelity postal records for direct mail sampling programs and the onboard the same audience for digital display, social media targeting, and email outreach, creating a unified brand experience.
Can I target consumers based on specific dietary or lifestyle preferences?
Yes. Our database includes granular lifestyle selects, allowing you to reach niche audiences such as gluten-free households, fitness enthusiasts, or families prioritizing sustainable and “green” products.
ALESCO’S PREMIER DATA
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Intent
Life Events
Specialty
B2B
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