Are you looking to connect with new homeowners and maximize your marketing efforts? Our new homeowner data can provide you with the insights you need to reach this valuable audience more effectively.
Studies have shown that, once they’ve moved in, new homeowners purchase more in the first six months than they do for the following three to five years.
New homeowner data refers to the information about individuals who have recently purchased a home. This data includes:
- Names and Addresses: Reach homeowners directly through personalized direct mail
- Purchase Dates: Target homeowners at the optimal time in their buying journey
- Property Details: Understand home characteristics like size, value, and location
- Demographic Information: Tailor your messaging based on age, income, family size, and more.
Our data is updated on a weekly basis, allowing you to reach these highly responsive consumers early in their “buying binge”. Our subscription option enables you to receive weekly data deliveries the moment the file updates.
We carry full demographics on our New Homeowner records, enabling us to couple this data with our Machine Learning targeting algorithms to identify the new homeowners with the highest likelihood to respond to your offer.
Selections include:
Age
Cooling System
Education
Email
Ethnicity
Gender
Heating System
Home Value
Income
Interest Rate Type
Language Preference
Lender Type
Loan Amount
Loan to Value
Loan Type
Marital Status
Number of Children
Pool Owners
Property Type
Purchase Amount
Purchase Date
Quitclaim
Seller Carry-Back
Square Footage
Trusts
Year Built
The Benefits of New Homeowner Data
New homeowners are in a unique position – they’re more likely to make significant purchases to improve their new home, from furniture and appliances to insurance and home improvement services. With new homeowner data, you can:
Reach a High-Intent Audience
New homeowners are primed to spend, making them an ideal target for various industries.
Increase Marketing ROI
By targeting individuals who are most likely to need your products or services, you can enhance efficiency and effectiveness of your campaigns.
Enhance Personalization
Use detailed data to craft personalized messages that resonate with new homeowners, increasing the likelihood of engagement.
Stay Ahead of the Competition
By accessing timely and accurate data, you can get your message in front of new homeowners before your competitors do.
Data That's Perfect for a Wide Range of Industries
Home Improvement & Repair Services
Reach out to new homeowners who need renovations, repairs, or new furnishings.
Financial Services
Offer mortgage refinancing, insurance, and other financial products tailored to new homeowners.
Retailers
Provide special offers on home goods, furniture, and appliances.
Local Businesses
Introduce your services to new residents in your community, from restaurants to healthcare providers.
Data Designed for Your Marketing Needs
We offer high-quality, reliable, and up-to-date new homeowner data that can be seamlessly integrated into your marketing strategies.
Accuracy
Our data is meticulously sourced and regularly updated to ensure its accuracy.
Customization
We can tailor data to fit your specific needs, whether you want to target homeowners in a particular area or with specific property characteristics.
Compliance
We adhere to all legal and ethical standards, ensuring that your marketing efforts remain compliant with data protection regulations.
Expert Support
Our team of data experts is here to help you leverage new homeowner data to its full potential.
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