Scale your marketing programs without burdening your internal staff. Alesco’s managed marketing services pair your brand with experienced campaign strategists who handle end-to-end media planning, audience building, and cross-channel execution. Backed by our premier B2B and B2C identity data, we operate as a direct extension of your marketing team, taking full accountability for measurable pipeline growth and return on investment. 

We start with the questions that define growth:

  • Audience Precision: Who are your highest value prospects, and where are they in their decision cycle?
  • Action & Conversion: What specific action do you want them to take, and what offer drives response?
  • Measurable Attribution: How will we track conversions, manage budget pacing, and calculate true return on ad spend (ROAS)?

Our strategists translate your commercial targets into a clear deployment roadmap, combining audience selection, media allocation, creative guidelines, and conversion tracking so every marketing dollar serves a defined objective.

WHAT'S INCLUDED:

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Audience Modeling & Market Discovery

Identify high-intent consumer or B2B segments using demographic, firmographic, and behavioral signals tailored to your target geographic radius.

Competitive-and-category-insights

Omnichannel Media Planning

Build coordinated media schedules balancing direct mail, email marketing, programmatic display, and Connected TV (CTV) to maximize touchpoints without duplicating spend.

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Turnkey Setup, QA, and Flight Management

Handle the operational heavy lifting, including list hygiene, creative formatting, tracking tags, suppression lists, and platform launch verification.

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Active Campaign Optimization

Monitor real-time engagement and lead quality throughout the campaign flight, shifting media spend toward the best-performing segments and channels.

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Transparent Attribution & Reporting

Review clear, timely performance reports that connect media impressions and direct mail drops directly to qualified leads, conversions, and customer acquisition costs.

MEDIA PLANNING AND EXECUTION

We plan and manage your media investment across channels to get the most reach and efficiency out of every budget. Our team handles everything from channel selection and audience targeting to buying and optimization, backed by transparent reporting so you always know where your budget is going and your return on investment (ROI).

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Media channel strategy and planning.

Audience Identification & Segmentation

Audience targeting and segmentation.

Buying-and-Tracking-Across-Platforms

Buying and tracking across platforms.

Budget-pacing-and-ongoing-optimization

Budget pacing and ongoing optimization.

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Transparent performance reporting.

WHY CHOOSE ALESCO DATA?

One accountable team

Eliminate vendor fragmentation. One dedicated team coordinates audience selection, media buying, print fulfillment, and digital execution under a single contract.

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Proprietary Data Advantage

Unlike agencies that mark up third-party list rentals, our campaigns run directly on Alesco’s verified consumer and business databases for superior match rates and lower overhead.

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Digital Infrastructure

Tap into enterprise-grade programmatic tools, including native DSP+ media buying and addressable CTV delivery, seamlessly synced with your offline marketing.

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Scalable Support for Growing Teams

Whether you need overflow execution for a seasonal acquisition surge or ongoing management of an enterprise multi-channel engine, our team adapts to your volume.

Ready to Get Started?

Complete the form below to talk to our data experts today.