Resources

Multichannel Marketing Data: The Foundation for Holiday Campaign Success

Learn how effective multichannel marketing can help you create more cohesive holiday campaigns, leading to more customers and higher ROI.

Actionable commentary, campaign tactics, and the latest data and marketing trends.

What You’ll Find: Weekly insights on data-driven marketing, identity resolution tips, consumer privacy updates, and omnichannel campaign strategies.
Featured Topics: First and third-party data strategies, B2B and B2C audience targeting, omnichannel marketing, and identity resolution trends.

Strategic perspectives and research on modern audience data and market dynamics.

What You’ll Find: Authoritative research papers and executive briefs addressing the evolving landscape of consumer privacy, the changing data landscape, first-party data strategies, and audience acquisition.
Featured Topics: Navigating cookie less deprecation, the economics of first-party data enrichment, privacy-first audience acquisition, and omnichannel targeting strategies.

Company announcements, platform innovations, and media coverage.

What You’ll Find: Official press releases detailing Alesco product announcements, corporate milestones, executive leadership news, and event participation
Featured Topics: Platform enhancements, strategic partnerships, corporate announcements, and key events.

Clear answers about our data assets, compilation methods, and compliance.

What You’ll Find: Transparent answers regarding our 250M+ consumer database, match rates, CASS/NCOA updates, API integrations, and state/federal privacy standards.
Featured Topics: Data sourcing and hygiene, CCPA/HIPAA compliance, file delivery and APIs, match rates, and overlap audits.