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We provide real estate brands, lenders, and home services providers with mover triggers, mail-ready audiences, and cross-device digital reach to capture demand before your competitors
Moving is not just an address change. It is a critical spending trigger. Within six months of a move, consumers spend more on home goods, professional services, insurance, and remodeling than in the previous three years combined. However, timing is everything. By the time an address hits public change-of-address databases, up to 70% of purchase decisions have already been made.
We help marketers bypass this data lag. By combining real-time pre-mover signals with rapid deed updates and identity graphs, we solve the three major barriers that hold back real estate and mover acquisition campaigns:
The Marketer’s Dilemma: Relying strictly on standard change-of-address files means reaching households weeks after they have already hired movers, switched utility providers, and purchased furniture.
Our Solution: We capture pre-mover and early-stage listing signals within 24-48 hours of property listings, pending contracts, or mortgage data, putting your business first in line during the decision window.
The Marketer’s Dilemma: Blended and inaccurate mover files waste budget by delivering costly direct mail or digital impressions to renters who lack the authority or budget for major home investments.
Our Solution: We apply granular property-level filters (equity position, property age, square footage, single-family zoning, and loan-to-value) so your campaigns reach only high-equity homeowners ready to purchase high-ticket services.
The Marketer’s Dilemma: Offline direct mail programs and digital marketing operate separately, leading to disconnected messaging and missed multi-touch conversion opportunities.
Our Solution: We provide the omnichannel link, pairing physical address records with verified Mobile Ad IDs (MAIDs), IP addresses, and hashed emails (HEMs) so your digital ads reinforce your direct mail campaigns.
What We Deliver: Early-detection audience files identifying households actively preparing to list, sell, or relocate.
Use Cases:
The Data: Real-time MLS listing feeds, pending sale indicators, mortgage inquiry alerts, and historical equity modeling.
What We Deliver: Refreshed and accurate new mover files designed for rapid deployment campaigns.
Use Cases:
The Data: Real-time MLS listing feeds, pending sale indicators, mortgage inquiry alerts, and historical equity modeling.
What We Deliver: Postal-ready data and cross-channel digital identity matching designed to power direct mail campaigns and digital retargeting.
Use Cases:
The Data: Real-time MLS listing feeds, pending sale indicators, mortgage inquiry alerts, and historical equity modeling.
What We Deliver: Hyper-local demographic and equity enrichment to identify existing homeowners most likely to list in the next 6-12 months.
Use Cases:
The Data: Length of residence, current equity estimations, mortgage loan/type balance, and life-event transitions (empty nesters, downsizers).
Mover spending doesn’t happen all at once. From early home searches and contract signings, to the first months settling in, every stage demands different services and precise messaging. Use the framework below to identify the exact data triggers, timing windows, and audience selects best suited for your campaign objective.
Mover Stage | Timing Window | Ideal Verticals | Key Data Triggers & Selects |
| Pre-Mover | 30–90 Days Before Move | Real estate agents, lenders, moving/pod storage, packing supplies | MLS Active/Pending, mortgage pre-approval signals, home inspection inquiries |
| Active In-Transit | Move Week | Internet/telecom, home security, lock rekeying, utilities | Closing deed recordings, escrow milestones, change-of-address submissions |
| New Mover (0–30 Days) | First Month Post-Move | Furniture, home improvement, local doctors, dentists, auto mechanics | Recorded deed verification, new utility hookups, postal move effective dates |
| Settled Resident (30–180 Days) | Months 2–6 Post-Move | Landscaping, pool maintenance, remodeling, solar, local retail loyalty | Homeowner tenure: 60–180 days, home age, estimated equity, household income |
Select target zip codes, radiuses, home value tiers, and mover stages. (Pre-Mover, Deed-Recorded New Homeowner, or Renter-to-Owner)
Daily deduping against your internal suppression lists, CASS/NCOA postal standardization, and identity resolution to digital IDs.
Receive automated file feeds, formatted for your direct mail house, or push directly into platforms like LiveRamp, The Trade Desk, Meta, and Google Ads.
Complete the form below to talk to our data experts today.