by alescodata | Jul 28, 2026 | Uncategorized
The defining question of modern marketing has to be “Where do I get my next client?” Ask enterprise marketers what keeps them awake today and two themes consistently emerge: First, navigating an increasingly complex privacy landscape. Second—and even more...
by alescodata | Jul 21, 2026 | Uses For Data
In today’s data-rich marketplace, the difference between marketing that resonates and marketing that gets ignored often comes down to one crucial capability: effective data segmentation. At Alesco Data, we empower businesses to move beyond broad assumptions and,...
by alescodata | Jul 16, 2026 | Data Hygiene, Marketing Strategy, Uses For Data
No one plans a campaign around bad data. It just happens. A list gets pulled, a campaign goes out, and somewhere between the send and the results a quiet percentage of that budget disappears into mailboxes that no longer exist, inboxes that bounce, and contacts who...
by alescodata | Jul 13, 2026 | Marketing Strategy, Uses For Data
OpenAI’s latest update to ChatGPT Ads may seem like just another advertising feature, but it signals something much bigger. The platform is beginning to roll out audience list uploads, allowing advertisers to upload hashed or raw email addresses and phone numbers to...
by alescodata | Jun 23, 2026 | Marketing Strategy, Uses For Data
Google recently announced that beginning in August 2026, it will automatically classify eligible conversion-based customer lists into categories such as existing customers, new customers, and other segments. For many marketers, this may look like a routine platform...
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