For B2B marketers, offline contact lists have always been a core asset. You build a list of target accounts, verify physical addresses and business emails, send direct mail or cold outreach, and track who responds. But the digital landscape is changing. Privacy...
Here’s the thing every reseller, agency, and printer knows—but almost nobody says out loud. Clients don’t fire agencies over a strategy deck. They don’t fire printers because a mail piece looked great. They don’t fire resellers because...
Most resellers don’t struggle because they lack opportunities. They struggle because growth creates complexity. A new client needs consumer data. Another needs business audiences. A third needs specialty segments. Someone else wants suppression services, email...
Speed Wins Deals. Slow Quotes Lose Them. It’s Friday afternoon. A reseller’s client needs counts on a New Mover audience for a campaign launching next week. The request goes out to a data provider. Hours pass. Follow-ups begin. By Monday morning, the pricing finally...
Data companies are the ‘secret sauce’ marketers and publications have been using for decades. Both marketers and publications have been leveraging 3rd party data and machine learning algorithms (provided by big data companies) to enhance their own data and...
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