by alescodata | Jul 16, 2026 | Data Hygiene, Marketing Strategy, Uses For Data
No one plans a campaign around bad data. It just happens. A list gets pulled, a campaign goes out, and somewhere between the send and the results a quiet percentage of that budget disappears into mailboxes that no longer exist, inboxes that bounce, and contacts who...
by alescodata | Jul 13, 2026 | Marketing Strategy, Uses For Data
OpenAI’s latest update to ChatGPT Ads may seem like just another advertising feature, but it signals something much bigger. The platform is beginning to roll out audience list uploads, allowing advertisers to upload hashed or raw email addresses and phone numbers to...
by alescodata | Jun 23, 2026 | Marketing Strategy, Uses For Data
Google recently announced that beginning in August 2026, it will automatically classify eligible conversion-based customer lists into categories such as existing customers, new customers, and other segments. For many marketers, this may look like a routine platform...
by alescodata | Jun 10, 2026 | Marketing Strategy, Uses For Data
For B2B marketers, offline contact lists have always been a core asset. You build a list of target accounts, verify physical addresses and business emails, send direct mail or cold outreach, and track who responds. But the digital landscape is changing. Privacy...
by alescodata | Jun 10, 2026 | Marketing Strategy, Uses For Data
Here’s the thing every reseller, agency, and printer knows—but almost nobody says out loud. Clients don’t fire agencies over a strategy deck. They don’t fire printers because a mail piece looked great. They don’t fire resellers because...
by alescodata | Jun 8, 2026 | Marketing Agencies, Marketing Strategy, Uses For Data
Most resellers don’t struggle because they lack opportunities. They struggle because growth creates complexity. A new client needs consumer data. Another needs business audiences. A third needs specialty segments. Someone else wants suppression services, email...
by alescodata | Jun 8, 2026 | Marketing Agencies, Marketing Strategy, Uses For Data
Speed Wins Deals. Slow Quotes Lose Them. It’s Friday afternoon. A reseller’s client needs counts on a New Mover audience for a campaign launching next week. The request goes out to a data provider. Hours pass. Follow-ups begin. By Monday morning, the pricing finally...
by Jessica Rockey | Sep 26, 2025 | Uncategorized
Identity Resolution Marketing: Beyond Appends for Holiday Campaign Success Identity resolution marketing transforms fragmented customer data into unified profiles that power successful holiday campaigns. While basic data appends add missing information, identity...
by Jessica Rockey | Sep 26, 2025 | Uncategorized
Holiday Marketing Data Quality: Why Accuracy Beats Volume This Season Holiday marketing data quality makes the difference between campaign success and costly failures. Poor data quality damages campaigns year-round, but the impact gets worse during peak season when ad...
by Jessica Rockey | Sep 26, 2025 | Uncategorized
Multichannel Marketing Data: The Foundation for Holiday Campaign Success Multichannel marketing data makes the difference between scattered campaigns and seamless customer experiences. Smart marketers know that successful holiday campaigns don’t happen by...
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