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THE ALESCO ADVANTAGE: HOLISITIC HEALTHCARE INSIGHTS

The healthcare industry is dynamic and multifaceted, presenting unique opportunities and challenges. To effectively engage with this sector, businesses require precise and comprehensive data. Alesco Data provides condition-level signals and wellness behaviors to reach your most relevant audiences. From B2B hospital decision-makers to confirmed consumer health interests, our deterministic intelligence fuels smarter healthcare campaigns.
Healthcare Data and Wellness Audiences

Comprehensive Healthcare Data Coverage

Our extensive database encompasses over 2 million verified contacts across various healthcare sectors, including:

  • Hospitals: Access detailed information on more than 7,000 hospitals nationwide. Filter by institution type, bed count, specialties, and more to identify key decision-makers.
  • Deterministic Consumer Intelligence: Built from behavioral, transactional, and multi-source demographic data to connect you with consumers who have a demonstrated interest in specific health outcomes.
  • Outpatient Centers: Target facilities such as medical and dental offices, urgent care centers, and diagnostic imaging centers. Our data includes provider specialties, licensing, Medicare participation, and geographic location.
  • Residential Care Facilities: Reach over 67,000 institutions offering long-term housing and medical care, including nursing homes and assisted living communities. Segment by facility type, care specialties, size and technology adoption.
  • Healthcare Ownership Structures: Understand corporate affiliations and ownership hierarchies to identify integrated delivery networks and shared purchasing groups, enhancing your strategic outreach.
  • Other Healthcare Organizations: Connect with buying organizations, health alliances, and laboratories that hold significant purchasing power within the healthcare system.

Robust Marketing Solutions

  • Deterministic Consumer Intelligence: Built from behavioral, transactional, and multi-source demographic data to connect you with consumers who have a demonstrated interest in specific health outcomes.
  • Accuracy & Reliability: Our datasets are meticulously compiled from reputable industry sources and regularly updated to ensure maximum precision.
  • Privacy-First Activation: Our consumer segments are fully integrated within the LiveRamp ecosystem, ensuring a secure transition from data to delivery across The Trade Desk, Google DV360 and other major DSPs.
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STRATEGIC HEALTH & WELLNESS PERSONAS

Target your ideal audience with verified condition-level signals and life stage indicators.

Persona

Category

Strategic Target

The Wellness SeekerHealthy LivingConsumers identified by active healthy living behaviors, dieting interests, and fitness engagement.
The Condition-Aware ConsumerAilment TargetingConfirmed interest in specific conditions like Asthma, Diabetes, Depression, and High Cholesterol.
The Health-Conscious OptimizerDiet & Weight ManagementTargeted by heart health, prediabetic, and weight management triggers.
The New ParentLife Stage & PrenatalFamilies at highest-need moments, identified within 30, 90, and 180 days of birth.

PRIMARY USE CASES & ACTIVATION

Condition-Based Pharma Targeting

Condition-Based Pharma Targeting

Reach consumers with verified interest in specific ailments to deliver relevant treatment messaging.
B2B-Institutional-Outreach

B2B Institutional Outreach

Identify key decision-makers within hospitals and integrated delivery networks based on bed count, specialty, and technology adoption.
Health-Insurance-Prospecting

Health Insurance Prospecting

Identify high-intent prospects before open enrollment by layering condition-specific interests and weight management signals.
Wellness-Nutrition-Campaigns

Wellness & Nutrition Campaigns

Activate against verified healthy living enthusiasts actively engaged in nutrition and lifestyle improvement.
CRM-Enrichment

CRM Enrichment

Append verified condition-specific interests and life stage signals to your existing customer records to deepen audience intelligence.
Holistic-Wellness

Holistic Wellness Mapping

Combine B2B provider insights with consumer healthy-living behaviors to identify geographic “hot spots” for new clinic openings or product launches.

Frequently Asked Questions (FAQ)

Our healthcare records are updated monthly through a rigorous reconciliation process involving NPI registry updates, state board filings, and verification to ensure high deliverability.
Yes. We offer granular filtering that allows you to target physicians and healthcare staff based on the specific hospital, clinic, or healthcare system where they practice.

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