Automotive Signaling

The newest way to target automotive prospects, Alesco allows you to reach in-market consumers in the final stages of the vehicle decision-making process. 

This service works by targeting consumers who are visiting competing dealerships in real-time.  Utilizing geo-fencing technology, we match mobile devices to our Auto-Owners Database complete with contact information, full demographics and vehicle-specific information including VIN. Traditionally used by retailers for mobile marketing, which has the lowest average conversion rates across all media at 1.1%, we’ve added the element of direct mail marketing and are achieving a game-changing 12% conversion rate.

Unlike traditional mobile marketing, which only targets the device, Signals targets the actual consumer during the crucial 48-72 hour period when they’re making a vehicle buying decision.  With Signals, you know which of your customers and prospects are visiting competing dealerships including which they’re using for service.

We provide automotive marketers with daily leads of consumers who have visited a competing dealer within the previous 24-48 hours.  Every lead includes name and address and can be further enhanced with the dealer brand they visited, their vehicle information and a wide range of demographic criteria.  

Dealer Visit Conquest

A person visiting a competing dealership within a specified radius of a dealership.

We identify over 3 million people per year visiting a competitor brand dealership.

Dealer Visit Loyalty

A person visiting a common brand dealership within a specified radius of a dealership.

We identify over 1 million people per year visiting a dealership of the same brand.

Dealer Visit Service 

A person visiting a dealership for service within a specified radius of a dealership

We track over 1.5 million people per year visiting a dealership for service.

Insurance Signal

A person visiting a dealership which indicates a possible auto insurance change.

We identify over 4 million people per year visiting a dealership in search of a new car.