Cross Identity Resolution
Successfully connect with online consumers through personalized messaging and securely linked devices
Get the Most from Your Digital Marketing Investment with
Cross Identity Resolution from Alesco Data.
Our state-of-the-art technology allows you to connect with online consumers across multiple devices, helping you generate more conversions at a lower cost, while protecting personally identifiable information (PII).
Finding ways to identify customers at the device level in a privacy-compliant manner is in high demand. Our Cross Identity Resolution helps marketer’s reach their intended consumers without depending on third-party cookies. It’s a robust data solution that allows businesses and marketers alike to connect with consumers across all marketing channels and devices.
How it Works:
With the added demand for online privacy are added layers of security in the form of Mobile Ad IDs (MAIDs) and hashed email addresses – which serve as anonymous identifiers. Digital marketers need a solution that unveils these identifiers and that provides unique online and offline attributes and lifestyle traits. Our Cross Identity Resolution service helps characterize these anonymous consumers so marketers can effectively target, segment, and send out personalized communication based on these newly-discovered attributes.
With Cross Identity Resolution, we effectively tie anonymous MAIDs and hashed email addresses to a comprehensive database of profile attributes. These attributes are pulled from our comprehensive database that features millions of MAIDs and billions of MAID/Hash pairs for expanded reach, device linking, and connecting offline and online PII.
Our digital and offline consumer profiles are built from hundreds of proprietary and public data sources. We ensure you have the most updated, secure and detailed attributes to help generate successful marketing campaigns.
This wealth of data allows you to successfully segment your target audiences and send personalized offers, while keeping consumers’ PII secure.
Digital Identities Lead to Higher Conversions
With Cross Identity Resolution, marketers successfully utilize digital identities and rich mobile data to:
- Target consumers across mobile devices
- Create consistent omnichannel messaging
- Improve onboarding rates for digital marketing and retargeting campaigns
- Empower device linking and identity resolution
By linking anonymous digital identities to first-party data in a privacy-compliant way, our Cross Identity Resolution improves audience segmentation, personalized messaging, digital and programmatic onboarding rates – all while protecting personally identifiable information (PII).
The result is higher conversion rates and better ROI.