Stop paying for undeliverable mail and disconnected digital outreach. Alesco’s data hygiene, enrichment, and enhancement services eliminate data decay, correct formatting errors, and append missing attributes — ensuring your campaigns reach verified, high-value prospects.
With our comprehensive suite of data hygiene, enrichment, and enhancement solutions, you can significantly improve the quality of your in-house database by standardizing data elements, eliminating duplication, and updating records to higher deliverable standards. Once standardized, you can choose from hundreds of demographics to append to your data, increasing the depth and understanding of your customer and prospect records.
DIRECT-TO-SOURCE VERIFICATION AND MULTI-CHANNEL APPENDS
A healthy database requires continuous calibration. As a master compiler, Alesco goes beyond basic formatting fixes. We compare your internal customer records against our master files containing over 250 million consumers and 50 million B2B records. This centralized verification process allows us to not only repair address anomalies but also seamlessly enrich your file with highly sought-after email address, cell phone, and landline identifiers.
SCALABLE CORE HYGIENE & ENHANCEMENT PILLARS
DATA ENHANCEMENT
Alesco’s Data Enhancement services add additional information to your database and verify the data you already have. Our service begins by standardizing and validating your current dataset. Once your records are clean, we append missing or incomplete information and enhance your records with more than 1,000 available data attributes, including postal, demographic, financial, buyer propensity, and automotive information. We can also append additional contact information like phones, emails, and social media handles to enhance your omnichannel marketing efforts.
The service is available via real-time API or batch mode via our customer support teams. It includes address appends, demographic appends, email appends, firmographic appends, phone appends, reverse email appends, reverse phone appends, and social appends.
ADDRESS ASSIST
Address Assist is a service that improves the quality of your customer addresses and is designed to overcome the processing and timeframe challenges associated with NCOA, which only contains the most three years of address changes. Moreover, it is estimated that roughly 40% of movers don’t notify the Postal Service of their move.
Address Assist utilizes over 40-years of historical name and address data and is the perfect solution to create up-to-date information from old, “dirty” data sets. Thanks to the size of the historical file, Address Assist can identify and update upwards of 85% of the records provided.
DATA HYGIENE
Dirty data can significantly hamper marketing performance. Improve your overall data quality with our comprehensive Data Hygiene services. We offer a range of data hygiene solutions that may be used on a stand-alone basis or in combination to improve the accuracy of your data dramatically. Services include AEC, CASS, deceased suppression, Do-Not-Call, Do-Not-Mail, DSF, LACS, NCOA/PCOA, and prison suppression.
DATA PROCESSING
Our turn-key data processing capabilities ensure that your processing needs are met on time and on budget, and include Merge/Purge, Suppression, Geo Coding, Drive Time, and Radius Processing.
Frequently Asked Questions (FAQ)
What is the difference between data hygiene and data enrichment?
Data hygiene focuses on cleaning your existing records—removing duplicates, correcting bad addresses, and validating formatting. Data enrichment focuses on growth—appending entirely new fields like phone numbers, missing emails, or demographic selects to your existing records.
How does Alesco ensure data security and compliance during processing?
We treat your first-party customer data with the highest security protocols. All files are transferred via end-to-end encrypted SFTP, processed in secure environments, and fully aligned with current data privacy standards including CCPA. We handle your records strictly for your deployment needs and never retain or merge your customer files into our master databases.
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