THE STANDARD IN AUTOMOTIVE INTELLIGENCE
Move beyond modeling and engage with confirmed vehicle owners. Our Automotive Database represents the industry standard in customer intelligence, providing unparalleled visibility into the garage and driveway.
Multi-Source Verification
Data is built upon transactional records, service history, and demographic signals.
Monthly Updates
Our multi-sourced premier database is 100% marketing compliant and contains records as recent as this year.
Massive Scale
Reach nearly 200 million auto owners nationwide.
Privacy-First Activation
Fully integrated within the LiveRamp ecosystem for secure delivery to major DSPs.
STRATEGIC AUDIENCE PERSONAS
Target your ideal audience with granular, auto-specific deterministic segments.
Persona |
Category |
Strategic Target |
| The Affluent Enthusiast | Luxury & Performance | High household income and individuals prioritizing speed and luxury brand loyalty. (Example: Lamborghini, Tesla) |
| The Practical Utility Buyer | Mass Market Leaders | Households focused on space and reliability; ideal for high-volume OEM conquesting |
| The Sustainable Adopter | Eco-Conscious | Forward-thinking consumers driven by tech innovation, BEV, and Plug-in Hybrid (PHEV) identifiers. |
| The Aftermarket Specialist | Niche & Legacy | Owners of discontinued or specialized brands requiring specific parts, service, or “trade-in” triggers. |
PRIMARY USE CASES & DIGITAL ACTIVATION
Fuel your next omnichannel campaign with unparalleled accuracy.
Programmatic & CTV Orchestration
Power high-impact video campaigns by targeting specific households based on the vehicle in their driveway.
OEM & Dealership Conquesting
Identify owners of competing brands whose lease or ownership cycle is reaching the 3-5 year inflection point.
Snowflake Clean Room Collaboration
WSecurely join your first-party CRM data with Alesco’s signals to identify “blind spots” in customer profiles.
Financial & Insurance Optimization
Tailor insurance premiums or auto-loan offers based on confirmed vehicle value and owner demographics.
Auto Signals (Real-Time)
Reach consumers in the final stages of the decision-making process by targeting those visiting competing dealerships in real-time using geo-fencing.
TECHNICAL DATABASE SPECIFICATIONS
Every record contains a VIN from which detailed vehicle-related information is derived.
Vehicle Selects
Make, Model, & Year
Fuel Type (BEV, PHEV, Zero-Emission)
Body Style (SUV, Sedan, Truck)
Mileage & Vehicle Style Code
Kelly Blue Book & Black Book Data
Consumer & Household Selects
Name, Address, Phone, & Email
Household Income & Ethnicity
In-Market Readiness Score (10-15x more likely to buy)
Auto Lease Expiration Dates
ALESCO’S PREMIER DATA
Specialty
Intent
Life Events
CPG
B2B
Ready to Get Started?
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