THE ALESCO ADVANTAGE: BEHAVIOR-BASED GIVING
We provide verified donor behavior and political signals to reach your most engaged and action-ready audiences. From major donor prospecting to cause-based fundraising, our deterministic intelligence identifies consumers who have already acted on their convictions.
Donor and political audiences are not built on assumptions — they are built on behavior. We empower organizations to move beyond broad outreach and connect with consumers who have demonstrated a willingness to give.
Verified Giving Signals
Built from self-reported interests, transactional giving records, and multi-source behavioral data.
Precision Activation
Our taxonomy enables precise targeting across the full campaign lifecycle, from acquisition to donor reactivation.
Massive Reach
Access our Enhanced Donor Masterfile of roughly 20 million consumers of choose from thousands of cause-specific lists.
Privacy-First Delivery
All donors segments are fully integrated within the LiveRamp ecosystem for secure activation across The Trade Desk and Google DV360.
STRATEGIC AUDIENCE PERSONAS
Target your ideal audience with granular, auto-specific deterministic segments.
Persona |
Category |
Strategic Target |
| The Committed Giver | Charitable Giving | Consumers with confirmed giving history, ideal for nonprofit acquisition and reactivation. |
| The Passionate Advocate | Cause-Specific | Donors with deep affinity for specific causes like Animal Welfare, Veterans, or Children’s Research |
| The Civically Engaged | Political Donors | Consumers with confirmed political participation through giving and issue-based engagement. |
| The Party-Aligned | Party Alignment | Consumers with confirmed giving history to party-specific (Republican or Democratic) causes. |
PRIMARY USE CASES & ACTIVATION
Nonprofit Donor Acquisition
Reach verified charitable givers across cause categories to build a high-intent donor pipeline for new campaigns.
Voter Mobilization & Outreach
Reach consumers with confirmed political interest signals to support get-out-the-vote and issue-based activation.
Political Campaign Fundraising
Target verified political donors and civically engaged consumers to drive contributions and maximize efficiency.
Major Donor Prospecting
Layer donor behavior signals with wealth indicators to prioritize high-value giving prospects before the first ask is made.
Lapsed Donor Reactivation
Re-engage consumers with confirmed past giving behavior using targeted messaging aligned to their specific cause affinity.
Omnichannel Frequency Capping
Coordinating messaging across direct mail, email, social, and CTV to ensure your message resonates without over-saturation.
COMPREHENSIVE DONOR SELECTIONS
Every record is selectable by donation category and gift amount to maximize your fundraising impact.
Available Cause Selects Include:
- Animal Welfare & Wildlife
- Health & Medical Research
- Veterans & Humanitarian
- Religious & Ethnic Causes
- Political & Public Benefit
- Children’s & Arts Organizations
ALESCO’S PREMIER DATA
Auto
Intent
Life Events
CPG
B2B
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