Demographics Database:
High-Definition Consumer Intelligence

We provide verified individual-level signals to reach your highest-value prospects across every screen.

THE ADVANTAGE OF DETERMINISTIC DEMOGRAPHIC DATA

We provide high-definition demographics for the modern performance marketer. Built for precision targeting, our database offers a true and accurate picture of over 257 million U.S. consumers.

Most demographic targeting relies on modeled assumptions. Our taxonomy is built on verified, individual-level intelligence. The Alesco Data Demographics database provides the depth and accuracy enterprise campaigns demand.

Verified Individual Accuracy

Our data is built from hundreds of sources including public records, census data, and purchase transactions.

Granular Attributes

Our data covers age, gender, education, occupation, household composition, and hundreds of additional attributes.

Comprehensive Coverage

Verified intelligence across more than 257 million U.S. consumers.

People-Based Targeting

Move beyond broad audience proxies to know exactly who you’re reaching before the first impression is served.

STRATEGIC TAXONOMY & AUDIENCE PERSONAS

Our targeted suite of segments enables precise activation across every vertical, channel, and stage of the customer lifecycle.

Category	Segments	Persona
Age & Gender	Male, Female, Age 18-34, 35-54, 55-74, 75+	The Verified Individual: Confirmed age and gender at the individual level for precise targeting without modeled data.
Occupation & Education	Medical/Legal Professional, Military, Educator, Executive, Self-Employed	The Professional Segment: Consumers identified by career and educational background; ideal for professional services.
Household Composition	Married, Single Parent, Presence of Children, Young Adult, Senior	The Life Stage Household: Families and individuals at distinct stages, ideal for life stage messaging and personalization.
Home & Property	Homeowner, Renter, Single Family Dwelling, Length of Residence 1-15+ years	The Rooted Consumer: Consumers identified by property ownership and residential stability; ideal for home services and insurance.

PRIMARY USE CASES & ACTIVATION

Fuel your next omnichannel campaign with unparalleled accuracy through our diverse activation options:

Audience Segmentation & Prospecting

Layer verified age, gender, and occupation signals to identify your highest-potential prospects before campaigns launch.

CRM Enrichment & Data Appends

Fill first-party data gaps and deepen audience intelligence by appending verified attributes to existing records.

Life Stage Campaign Activation

Trigger campaigns based on confirmed household signals to reach consumers at the most relevant moments.

Programmatic & CTV Targeting

Activate individual-level segments across major DSPs and connected TV for precise, people-based targeting at scale.

Occupation-Based Professional Targeting

Reach confirmed professionals, educators, and executives with career-relevant messaging.

Snowflake Clean Room Partnership

Securely join your first-party CRM data with Alesco’s verified signals to identify blind spots.

SEAMLESS OMNICHANNEL DELIVERY

Our premium deterministic segments are fully integrated within the LiveRamp ecosystem, ensuring a privacy-first transition from data to delivery. These audiences are ready for immediate activation across all major DSPs.