Stop letting 98% of your traffic slip away. Alesco’s Website ID (WebID) solution de-anonymizes your website visitors in real-time — matching traffic directly to high-fidelity physical addresses and email records so you can launch immediate, 1-to-1 targeting campaigns.

Studies show that over 98% of website visitors leave without providing their contact details. Unfortunately, display ad retargeting has proven to be an ineffective media choice for most advertisers. Many companies are searching for a solution that will enable them to identify those anonymous individuals and reach them with one-to-one retargeting efforts.

WebID is a unique process where we match 30%-40% of your anonymous site traffic to postal and email records, which enables direct mail and/or email retargeting. We further enhance the data by utilizing proprietary algorithms that analyze page views and overall visitor engagement and identify the highest value prospects for your retargeting efforts. All of the data is available for download and includes email addresses.

Qualified companies for this service should have a minimum of 10,000 unique website visitors per month.

While standard cookie-based platforms offer fleeting visibility, Alesco’s WebID leverages a master Identity Graph to provide persistent, deterministic resolution. We match a significant percentage of your anonymous traffic back to verified consumer of B2B profiles. Instead of pushing a generic banner ad to a browser cache, you receive a full dataset — allowing you to drop a highly personalized direct mail piece or tailored email follow-up straight into the prospect’s real-world inbox.